A brand identity dedicated to sustainability

Stazione Radio podcast factory is an excellent partner for telling your commitment to sustainability and your brand identity. We are a team of experts with backgrounds varying from communication and advertising to radio and events, specialized in storytelling sustainability through podcasts and live podcasts. We write, record (live also) and distribute your company’s podcast, guaranteeing you a result with a positive impact. In fact, we are first and foremost a social enterprise committed to urban regeneration and all the proceeds from our activities are reinvested in social projects, such as the Stazione Radio cultural space and Radiobici.

Why podcasts

Podcast is much more than a marketing trend: it is a versatile, engaging, and “cozy” medium – and it has a high attention and loyalty rate. Seriality and the use of voice, music and sounds bring the narrator and the listener closer together, creating a relationship. These elements are ideal prerequisites for communicating one’s identity, one’s values ​​and mainly one’s sustainability.

According to Ipsos Digital Audio Survey 2023 data, approximately 11.9 million Italians between the ages of 16 and 60 listen to podcasts, a share equal to 39% (+3% compared to the previous year). This is a younger than average audience, educated, with a high professional level. The profile describes a listener who spreads the word about what they hear, see or read, who consumes responsibly and is curious about technology. Podcast is a medium that knows how to capture attention (57% of listeners finish listening to a podcast once started) and whose strength is seriality (78% of listeners choose a series). The same research also confirmed the benefits of podcasts for brand communication: 78% of users remember listening to advertising messages combined with podcasts; and if the advertising format is slightly decreasing, the recall of branded podcasts is increasing, rising to 35% (+7% compared to the previous year).